If you’re reading this I’ve either told you that I’m great and sent you here to read more about me….or you’re just having a little nose around. Either way. Hello!
I’m a global brand and digital content marketing specialist who has worked across multiple media owners, labels and client side across my 17+ year career. My background spans a strong entertainment, media and music focus and thankfully I’ve had the chance to bring my skillset to multiple brands I’ve admired and am passionated about which include *cough* Global, UMG, Sony, MTV, NME, Last.fm, Virgin Radio, Bauer, IAB & Live Nation to name a few. It’s not all big brands too, I’ve worked on marketing and brand launches for many a small business including The Wheatsheaf Inn, Lilac & Willow Flowers and Condihemps.
A lot of companies right? So why have I contracted so long and not stayed somewhere for more than 2 years recently? Don’t worry…..I get it a lot. Contracting breeds contracting and as you can imagine when there isn’t a global pandemic, budgets are tight, and there is not always a headcount light at the end of my contracting tunnel. Some roles I’ve been extended multiple times. What it does mean is I’ve had experience across multiple platforms and multiple audiences giving me a well rounded in-depth knowledge for strategy planning.
It also helps that I started out in the creative end of production so switched from producing the goods to coming up with the concepts and briefing them to delivery which I think helps cut through the jargon. I did in fact start out as a runner where I took every opportunity to learn when not making tea, wrapping radios and / or putting up some sort of festival shelter. I’ve worked hard to make sure I keep learning like I’m new in a role.
My roles have included all aspects of brand, content & partnership marketing including brand strategy, creative, organic & paid strategy, ATL & BTL planning, audience development, DSP 360 campaign support, the weeds of digital marketing – SEO, PPC and most of the other acronyms.
So take a look around at some of my most recent gigs and the projects I brought to life. Warning….I WILL be dropping mega global superstar names. Sorry. I’m also an awesome Quiz Mistress and love hosting them and am completely obsessed with dogs.
If you like what you see then please get in touch. I’d love to hear from you even if it’s just a brain pick session. I’m good at talking!