Sony Music

My first visit to Sony HQ was working at Syco as a Senior Digital Marketing Manager. I managed the communities and content for multiple acts across very different genres. These artists included Little Mix and working on the awesome global campaign Mixers Magnets, Labrinth, Il Divo, Leona Lewis and Susan Boyle (no thankfully not that # campaign). A mixed bag right? Having worked to launch Spotify in the US during my time at Last.fm I worked really closely with the streaming teams and social partners to create successful content campaigns for these artists. I worked under the amazing Genevieve Ampudah who is a trail blazer in the digital world and someone I have massive respect for.

My 2nd visit to Sony HQ was as part of the UK International marketing department as Head of Digital on a mat cover contract. This included working on multiple UK international global priorities and amplifying their campaigns on a digital level.

Artists included George Ezra, Tom Walker, Little Mix (again yay), Bring Me The Horizon, Craig David & Calvin Harris’ tiny hit with Dua Lipa One Kiss.

I orchestrated global campaigns to support these releases helping Leave A Light On achieve European success. To support Staying at Tamara’s I worked with the team at Colombia to create George’s Global Get Together – a live YouTube Q&A and performance with fans from his key markets. I also worked on the creative strategy for LM5 the ultimate album from Little Mix. I worked really closely with the digital partner team to ensure that any digital campaigns were well rounded with support.