Global Radio

I worked at Global on the XFM (as it was then) Rock Show for 7 years for the love of rawk music.

I then got to work there full time in 2015. My responsibilities included creating  a 360 go-to market strategy for the Global Academy with a specific demo focus on the hard to reach 12 – 18 audience before TikTok and obeying the restrictions on this.

My role include influencer, digital and social community marketing strategy, content generation and fulfilment. A full website build with strategy and brand direction on 360 platforms. Marketing stunt conception, briefing, production and talent management for marketing campaigns and project ownership across key projects including an Official Royal Opening with a visit from the Duke and Duchess of Cambridge and the UMG EMI archive.