Last.fm
I joined Last.fm as an avid scrobbler and lover of music data pre-dating Spotify wrapped by a number of years in May 2009. Would you believe I owned the Spotify US launch as a partner to introduce them to a market they now dominate.
My role included implementation of a clear live events & partnership strategy with sell out gigs & festivals in capacities from 650 to 3,500 in the UK and US. Increased traffic of 10% through brand partnerships initiations in the UK
Subscription product marketing overhaul including re-brand and GTM campaign. Media first marketing support for events & brand campaigns generating project income £250k+. 3rd party partnership negotiation with zero budgets – this worked to a gratis media value totalling over £250k
I even found time to win a Media Week Bronze Award for a multi-market Sony campaign rollout called Sony Fantasy Festival.