NME

At NME I was employed as a Senior Marketing & Events Manager to launch the NME as a free magazine. This resulted in the Free NME re-launch 360 campaign planning including distribution, retail partners, key marketing partnerships, subscription strategies and B2B / B2C focus. This included PR stunt activation and ongoing content strategy support. And we had a snazzy launch event that I owned from start to finish.

I launched the NME Daily app including go-to market, digital support and social plans. Would you believe a company like NME had very little social following of the target demo? I orchestrated an overhaul of the digital and social community to a millennial focussed audience.